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Since its acquisition by Facebook, Instagram has progressively} become less about showing individuals your dog and more concerning shopping. The platform introduced a lot of new features to that end today, as well as a shopping list-like “Shopping collection” that permits you to save and organize products you see on the platform to shop for later.
Tapping a product tag will now present the option to save the item the tag was for in the form of a little bookmarker icon. product are going to be saved to the new collection, that you can access from your profile.
In September, Instagram made it attainable to shop for things featured in brands’ Stories. That functionality is currently increasing to videos in your Feed: videos posted by brands have a shopping link within the bottom left corner, which can allow you to purchase the product from that video or save them to your collection.
Additionally, Instagram is testing a design of the shop tab featured on brand profiles. The new layout ought to make it easier to browse all the things that brand offers on Instagram.